VIEW
DRIFT
An immersive brand experience for a luxury automotive launch — space, sound and motion.
EXPERIENCE DESIGN / SPATIAL / CREATIVE DIRECTION
DRIFT — hero visual
DESIGN DIRECTION
THE SPACE IS THE MESSAGE
A product launch is not an event. It is an experience of the product's values. DRIFT was designed so that everything felt like the car.
DRIFT — detail A
DRIFT — detail B
DRIFT — full spread visual
CREATIVE PROCESS
Spatial design, sound and light were developed simultaneously. No element was considered in isolation.
Visitor journey mapping preceded any aesthetic decisions.
DRIFT — initial concept sketch
DRIFT — material study
DRIFT — proportion exploration
DRIFT — refined direction
SKETCH → PRODUCT
DRIFT — early sketch
FIRST THOUGHT
DRIFT — final outcome
FINAL FORM
THE OUTCOME
An experience that felt like driving — before anyone sat in the vehicle.
DRIFT — secondary full spread
PROJECT
DRIFT
YEAR
2022
DISCIPLINE
EXPERIENCE DESIGN
SERVICES + INDUSTRY
Experience Design Creative Direction Spatial Design Automotive / Luxury
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