VIEW
MERIDIAN
Global brand identity for a telecoms infrastructure provider — clarity, reach and reliability.
BRAND IDENTITY / DESIGN SYSTEM / DIGITAL
MERIDIAN — hero visual
DESIGN DIRECTION
GLOBAL WITHOUT GENERIC
A global brand must work across every language, culture and medium without losing its character. MERIDIAN was built with this constraint at its centre.
MERIDIAN — detail A
MERIDIAN — detail B
MERIDIAN — full spread visual
CREATIVE PROCESS
Identity testing began with non-Latin script markets before the system was finalised.
Digital and physical applications were developed simultaneously to avoid inconsistency at scale.
MERIDIAN — initial concept sketch
MERIDIAN — material study
MERIDIAN — proportion exploration
MERIDIAN — refined direction
SKETCH → PRODUCT
MERIDIAN — early sketch
FIRST THOUGHT
MERIDIAN — final outcome
FINAL FORM
THE OUTCOME
A brand that maintains its character across 40 markets without adaptation.
MERIDIAN — secondary full spread
PROJECT
MERIDIAN
YEAR
2022
DISCIPLINE
BRAND IDENTITY
SERVICES + INDUSTRY
Brand Strategy Identity Design System Digital Telecommunications
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