VIEW
KOTO
Brand identity for a Japanese-inspired hospitality concept — restraint, texture and ceremony.
BRAND IDENTITY / ENVIRONMENTAL DESIGN / TYPOGRAPHY
KOTO — hero visual
DESIGN DIRECTION
RESTRAINT AS IDENTITY
The most powerful brands say less than you expect. KOTO was built around silence — space between elements, weight in typography, intention in every mark.
KOTO — detail A
KOTO — detail B
KOTO — full spread visual
CREATIVE PROCESS
Typography was the foundation. We commissioned custom letterforms before any mark or colour was considered.
Environmental applications were designed in parallel with the identity system.
KOTO — initial concept sketch
KOTO — material study
KOTO — proportion exploration
KOTO — refined direction
SKETCH → PRODUCT
KOTO — early sketch
FIRST THOUGHT
KOTO — final outcome
FINAL FORM
THE OUTCOME
A brand identity built around the beauty of what is left out.
KOTO — secondary full spread
PROJECT
KOTO
YEAR
2023
DISCIPLINE
BRAND IDENTITY
SERVICES + INDUSTRY
Brand Strategy Identity Design Typography Environmental Hospitality
SEE MORE PROJECTS